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How to Market your Business?

Whether you’ve started a business or you are willing to start one, it is imperative to have its online presence. In fact, everything has gone online nowadays. According to an estimate, around 80% of people have made purchases online in 2020. In view of the modern marketing needs, you need to know how to market your business. Let’s find out the steps for marketing.

How to Market your Business?

Before getting into the voyage of marketing, you need to consider few things. Let’s start with what is marketing? Marketing is the process of brand awareness and it is the system to build a pipeline to get leads. Small scale businesses find it difficult to scale due to the limited resources. Our marketing tips are going to be super-easy, affordable and they’ll be driving results. They are the following:

1. Market Research:

The first step in marketing is to do market research. It includes the collection of information regarding your customers’ psychology, their buying patterns and locations etc. It helps you to do sales forecast, market trends, and competitor’s research.

2. Narrow Down Your Target Market:

It might be impossible to sell your product to every person, therefore, you need to be targeting a specific audience with the same characteristics/ feature or location. Along with geography, the division is based on demographics, behaviour, and lifestyle.

3. Finding the Unique Selling Proposition:

USP is the unique reason for which your customers buy your product instead of your competitor. It is the point where your business stands out from others. It’s important to convey to your potential customers as USP differentiates your business from the others. The USP can be a unique offering.

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4. Develop your Brand:

Every business regardless of its type needs an identity that is its brand. It’s more than a logo and tagline. A creative brand or punchline can relate to the customers by the brand and product with an emotional touch.

5. Select a Marketing Avenue:

Find out the avenue where you find your target audience. Use modern tools like website, social media channels, flyers & brochures, blogging, cold calling, and email marketing etc.

6. Set your Goal and Budget:

Your marketing goals should be smart, measurable, attainable, relevant and time-based. You should also specify your budget for the marketing activities. It is advisable to spend 3% to 5%  of your turnover on marketing.

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7. Support your Customer Base:

Your customers are the founding stones of your business, therefore you should provide them their due rights and support loyal customers. A happy customer base can elevate your business and can set you apart from your competitor. It includes all the services related to the customers.

8. Monitor and Review:

You should monitor and review the results of marketing techniques being implemented and what are the positive outcomes it is bringing. You need to review your marketing plan every month or every three months to make sure that the activities are providing benefit to you.

Monitoring includes reviewing the sales regularly or the customers’ activity during advertising. You can use a free analytics tool to review the effectiveness of your website and social media campaigns.

Quick Wrap Up:

We hope that you have got enough information on how to market your business. You should know that marketing is beyond promotion and selling, it’s the brand identity, pricing services, communication, customers’ satisfaction and relationship with the customer.

Once you realize these, you can effectively utilize these marketing tips to grow your business.

Need more guidance to grow your business, contact us anytime!

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