
ALLOY BUSINESS INNOVATION
Incorporated
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About The Firm
At Alloy Business, we help ambitious businesses accelerate growth, boost performance, and unlock their full potential. Whether you're energising a scale-up, optimising a mature business and requiring development of your sales team or requiring go-to-market strategies for your start-up , we deliver strategic insight and hands-on support that drives measurable outcomes.
Led by founder Roya Croudace—an accomplished Commercial Director, Non-Executive Director, and entrepreneur—Alloy Business combines deep commercial expertise with a proven track record across blue-chip corporations, scale-ups, and SMEs. Roya’s leadership spans the creative industries, tech, health, and professional services, with a focus on crafting and executing growth strategies, building high-performing teams, and fostering innovation.
