New Affirmative Limited company overview
New Affirmative Limited is a private limited company registered with company number 01479339. It was incorporated on 14 Feb 1980 and its current status is active.
The registered office is at 1st Floor, 104-108 Oxford Street, London, W1D 1LP. The company has 3 active officers. It was previously called Badsworth Limited.
New Affirmative Limited upcoming deadlines
Year end accounts
Due 31 Mar 2027
Confirmation statement
Was due 14 Oct 2026
Corporation tax payment
Due 31 Mar 2027
Dates are the ones Companies House holds for this company. Late accounts trigger automatic Companies House penalties starting at £150, and HMRC charges interest on late corporation tax.
New Affirmative Limited at a glance
46 years
Trading age
17,074 days since incorporation
3
Active officers
Geoffrey, Stephen, Stephen
116
Filings on record
Latest: 15 Oct 2025
70/100
Filing health score
A filing is overdue
Directors of New Affirmative Limited
Nature of business (SIC codes)
93290
Other amusement and recreation activities not elsewhere classified
Allowable expenses for New Affirmative Limited
Based on New Affirmative Limited's SIC code (93290), these are typical tax-deductible expenses for a general business company. Claiming them lowers the profit you pay corporation tax on.
Vehicle & mileage
45p a mile for the first 10,000 business miles in a personal car.
Staff & director salaries
Wages, employer NI and pension contributions paid through PAYE.
Accountancy & legal fees
Bookkeeping, year-end accounts, tax advice and company secretarial costs.
Business insurance
Public liability, professional indemnity and employer's liability cover.
Phone & internet
Business mobile contracts, broadband and a share of home internet.
General guidance only — every expense must be wholly and exclusively for business. Ask an accountant
Tax guide for businesses like New Affirmative Limited
How much tax does a limited company pay?
UK companies pay corporation tax at 19% on profits up to £50,000, rising to 25% above £250,000, with marginal relief in between. Claiming every allowable expense reduces taxable profit.
Does a company like New Affirmative Limited need to register for VAT?
VAT registration is compulsory once taxable turnover passes £90,000 in any rolling 12 months. Many businesses register voluntarily to reclaim VAT on costs.
How much does an accountant cost for a limited company in London?
Fixed-fee accountants typically charge £60–£200 a month for a small limited company, covering year-end accounts, corporation tax and the confirmation statement.
Can directors of New Affirmative Limited pay themselves in dividends?
Most small company directors take a low salary plus dividends. Dividends are paid from profits after corporation tax, with an annual £500 dividend allowance.
Filing history
15 Oct 2025 · CS01
Confirmation statement made on 30 Sep 2025 with no updates
27 Aug 2025 · AA
Dormant accounts made up to 30 Jun 2025
31 Jan 2025 · AA
Dormant accounts made up to 30 Jun 2024
1 Oct 2024 · CS01
Confirmation statement made on 30 Sep 2024 with no updates
29 Feb 2024 · AA
Dormant accounts made up to 30 Jun 2023
13 Oct 2023 · CS01
Confirmation statement made on 30 Sep 2023 with no updates
3 Mar 2023 · AA
Total exemption full accounts made up to 30 Jun 2022
8 Feb 2023 · AD01
Registered office address changed on 8 Feb 2023
3 Oct 2022 · CS01
Confirmation statement made on 30 Sep 2022 with no updates
18 Aug 2022 · TM01
Termination of appointment of Alan White as a director on 26 May 2022
23 Dec 2021 · AA
Total exemption full accounts made up to 30 Jun 2021
20 Oct 2021 · CS01
Confirmation statement made on 30 Sep 2021 with no updates
10 Mar 2021 · AA
Total exemption full accounts made up to 30 Jun 2020
2 Oct 2020 · CS01
Confirmation statement made on 30 Sep 2020 with no updates
25 Mar 2020 · AA
Total exemption full accounts made up to 30 Jun 2019
9 Oct 2019 · CS01
Confirmation statement made on 30 Sep 2019 with no updates
22 Aug 2019 · AD01
Registered office address changed on 22 Aug 2019
25 Mar 2019 · AA
Total exemption full accounts made up to 30 Jun 2018
2 Oct 2018 · CS01
Confirmation statement made on 30 Sep 2018 with no updates
27 Mar 2018 · AA
Total exemption full accounts made up to 30 Jun 2017
Showing the latest 20 of 116 filings. See the full history on Companies House
Accounting services for New Affirmative Limited
From tax to payroll, find accountants who look after every part of New Affirmative Limited’s finances.
Year-end accounts
Statutory accounts prepared and filed with Companies House on time, every year.
Corporation tax
CT600 returns filed with HMRC and tax planned so you only pay what you owe.
Payroll
Pay your team on time every month, with RTI submissions and pensions handled.
VAT & bookkeeping
Keep your books tidy and your VAT returns MTD-ready all year round.
Confirmation statement
Your annual confirmation statement checked and filed before the deadline.
Management accounts
Monthly or quarterly reports so you can see how the business is really doing.
More about New Affirmative Limited
About New Affirmative Limited
New Affirmative Limited is a UK private limited company based in London, registered at Companies House as company number 01479339 since 14 Feb 1980. Its listed activities include other amusement and recreation activities not elsewhere classified. This page brings together its public record — directors, registered office, nature of business and filing history — in one easy place.
New Affirmative Limited filings and compliance
Every UK limited company must file annual accounts, a confirmation statement and a corporation tax return each year. New Affirmative Limited has 116 filings on record. Keeping on top of these deadlines avoids automatic penalties from Companies House and HMRC, which start at £150 for late accounts.
Looking for an accountant in London?
Businesses like New Affirmative Limited often use a local accountant for year-end accounts, corporation tax, VAT and payroll. Compare fixed-fee, regulated accountants near London and get free quotes in minutes.
This page shows public information from Companies House. Director of New Affirmative Limited?
New Affirmative Limited – frequently asked questions
What is the company number of New Affirmative Limited?
New Affirmative Limited is registered at Companies House under company number 01479339.
When was New Affirmative Limited incorporated?
New Affirmative Limited was incorporated on 14 Feb 1980 as a private limited company.
Who are the directors of New Affirmative Limited?
Current officers are Geoffrey Downes (director), Stephen James Howe (director) and Stephen James Howe (secretary).
What does New Affirmative Limited do?
The company's registered nature of business (SIC) is 93290 – Other amusement and recreation activities not elsewhere classified.
Where is New Affirmative Limited registered?
The registered office address is 1st Floor, 104-108 Oxford Street, London, W1D 1LP.
Is New Affirmative Limited still trading?
According to its latest Companies House record the company status is active. Its most recent filing was confirmation statement made on 30 Sep 2025 with no updates on 15 Oct 2025.