What is Lead Generation and How does it Work?

What is a Lead Generation

Curious to know what is lead generation? It is the sales process of attracting customers to your products or services. The end goal of it is to drive sales by turning your leads into a customer.

Once you generate effective leads, you can further assist them with your offerings (products or services) and instruct them on how your product or service will benefit them. Bear in mind that your business will most likely fail without getting quality leads. So let’s discuss what is lead generation, how does it work, and what are the tactics to generate more leads. Let’s start!


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What is a Lead Generation?

A lead is an individual who shows interest in a business’s products or services in any way, shape or form. A lead doesn’t mean that a person has bought your product. It is a kind of communication between a company and the prospect that can be via an offer, trial, or subscription.

Lead generation is the process of turning your lead( potential client) into sales. There are different types of leads:

  • Marketing Qualified Lead (MQL)
  • Sales Qualified Lead (SQL)
  • Product Qualified Lead (PQL)
  • Service Qualified Lead

Lead generation activities can be divided into two groups: inbound and outbound lead generation. Marketers use different channels to drive qualified leads for their business to increase their conversion rate:


Lead Generation


  • SEO
  • Social Media Marketing (SMM)
  • Paid ads
  • Products trial
  • Email
  • Referral marketing
  • Landing pages


How Does it Work?

Now that you know what is lead generation, let’s walk through how does it work. Here is the process:

  • The potential client discovers your business via different channels (blog, social media page, website etc)
  • The visitor presses the call to action (CTA) button to take an action
  • The CTA takes the visitor to the landing page ( to get lead information)
  • Your potential client fills out the form against any offer

Congrats! You have got a lead.


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Tips to Generate Quality Leads

As discussed, a lead is a client who shows interest in your business. Generally, a sales lead is generated by collecting information. It can be anything from filling a form or sharing information to get a product. let’s see how you can generate quality leads with these simple:

1) Use the Right Tool to Generate leads

You need to use a formal system to organise and store leads. For it you need different lead generation tools. These include:

  • LeadPages
  • OpenMosntor
  • HelloBar
  •  Everwebinar
  • Drift
  • Leadfeeder
  • SlideShare
  • SEMrush
  • Lead Forensics and so on

2) Create an Amazing Offer

Create an offer that attracts your potential lead. You also need to offer something for the people who don’t want to talk to your marketing team or who don’t like to watch your product demo. You can offer them a free ebook etc. Craft different phases for various customers and engage them to boost your conversions. In addition, you can use different tools and software to make an attractive offer.

3) Fish for Referrals

Once you have got a customer, provide a great service to get referrals as this customer can be a gateway for the next one. After impressing them, talk to them if anyone around them is looking for the product or service you are offering.

4) Deliver what you Promise

You need to deliver a good or service as promised. Engage with your customers, find out their issues and offer a solution to their problems. Additionally, you need to entail everything that you offer on your website to help your customers with exactly your offer.

5) Use Social Media Channels

Your social media marketing can bring your great leads. As in social media channels, you can find out the interest and issues that your customers are facing and adapt your services or products as per their pain points. With social media pages, you can talk to them and get feedback.


Quick Sum Up

We hope that his post will be helpful to understand what is lead gernation, how does it works and how you can generate leads with a few steps. There are different tools and software available to boost the quality of your leads and convert them into sales to grow your business.


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Disclaimer: This blog is just for your general information on lead generation.

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