Integrated Marketing Communication (IMC) is a collective marketing strategy carried out in unison. Using IMC helps businesses develop and maintain brand identity across different marketing channels.
If a marketing manager’s plan is in the first stage of initiating a marketing campaign on different marketing channels, he must use Integrated Marketing Communications (IMC) to ensure people recognise the brand immediately, no matter where the advertisement they are seeing.
In modern times, rapid technological progress has accelerated the process of marketing the products and people see hundreds of products daily. The main reason behind this fast product awareness is the availability of multiple marketing channels.
The challenge for marketers is how to use a single marketing strategy to avoid losing the product intent and audience across all marketing platforms. Hence, here comes Integrated Marketing Communication (IMC).
Therefore, we will explain what an IMC is and why it is important for a successful market campaign and the growth of your business. Moreover, we will discuss some useful tools and strategies employed in IMC. So, let us initiate this informative discussion!
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What is Integrated Marketing Communications (IMC)?
Integrated Marketing Communication (IMC) helps identify a unified marketing goal, and a single marketing campaign message, and create an integrated brand strength on all marketing channels.
IMC includes all the marketing channels in IMC to ensure people recognise the brand on different marketing platforms. For example, the businesses will plan to convey a single and unified brand message using the conventional and digital marketing channels.
If different marketing managers on each platform set a different goal and adopt a different message, it destroys the brand identity and brand value and makes the business fail, as the brand’s message is not reliable.
Thus, developing an integrated marketing campaign saves the businesses and strengthens their brand value both in the short run and long run.
Why is IMC So Important for the Growth of a Business?
IMC comes with numerous benefits as a brand employs an integrated marketing and business development plan using the different marketing networks. Let’s discuss all of the benefits and why it is important for sales growth and business growth ultimately.
Cost-Effective
IMC cuts back the cost considerably when all the marketing campaign is working on one agenda shared by all and on all platforms of marketing. The marketing department will determine the strategy and tools for an effective marketing campaign. As a result, it will reduce the cost of hiring a marketing team on different marketing channels.
IMC is a Standard of a Successful Marketing
IMC has become so popular due to the huge results it has generated during the past few years. Therefore, a brand cannot ignore the necessity of IMC to help grow its business instantly. Moreover, TV Ads, Print, PR, Social Media, and other marketing campaigns are impossible to execute without a centralised plan like IMC. In other words, IMC has become a standardised strategy to execute marketing campaigns at different levels from top to bottom of a marketing funnel.
IMC Connects Your Brand with the Customers
Lastly, IMC introduces your brand to the audience with a unified message. Consequently, people feel connected with your brand. Next, it helps arouse interest among the people when they see a systematic and consistent message on different platforms.
This connection and strong bond development make your brand popular among them and they become your long-term customers and you win their loyalty forever. Because they know, your brand will deliver consistency and reliability.
Examples of IMC
In recent times, no business can imagine growing without a strategic Integrated Marketing Communications (IMC). So, here are some of the brands using IMC to build up a unified and consistent brand awareness and identity with a unique message, adding value to a business.
- Coca Cola – Share a Coke
- AccountingFirms – Together We Grow
- Red Bull – Red Bull Gives You Wings
- Go Pro – Be a Hero
- LinkedIn – In It Together
Besides, many internationally recognised brands are using advanced IMC techniques and tools to make their brand grow better and faster. Moreover, these brands use effective and impactful strategies for their brand awareness and outreach to the maximum people using a mix of marketing strategies, tools, and channels.
Conclusion
Finally, IMC is central to the successful launching and marketing of the products and services of a company. Without it, your business cannot grow as disintegrated brand messages on traditional and digital platforms cannot build the trust that is the core of a business.
With ambiguous messages, people confuse your brands and cannot rely on your products and services. For that reason, marketing managers and sales teams should develop an integrated plan and collaborate on the strategies they are going to adopt across multiple marketing channels.
Integrated Marketing Communications (IMC) relies on the cooperation and collaboration of the marketing teams and managers to build up the brand identity and development.
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Disclaimer: This article provides general commentary on, and analysis of, the subject addressed. We strongly advise that you consult an attorney or tax professional to receive legal or tax guidance tailored to your specific circumstances.