We’ve probably overly discussed the topic of connecting with the customers in COVID times. The real question is: how to connect with customers in retail once the COVID period is done? What happens when the restrictions are lifted off?
Let’s get Area Specific
According to a research study carried out online, 53% of pre-existing online shoppers of Asia and Pacific say that they’ll continue to buy online even if the COVID period comes to an end. Around 38% of new COVID shoppers say that they’ll continue shopping online. Online shopping trends have made life easier and much safer.
Even though strolling in the market, looking out for potential sale opportunities, and ending up buying unnecessary things has its own charm. But let’s not forget the times we’re living in. It’s always important to stay safe with the right COVID precautions.
Let’s Get into Customer Insights
Ecommerce opportunities saw a boom in these COVID times. As discussed before, it’s one trend that’s here to stay. All the people who’ve just discovered online shopping will end up buying online for a longer period of time. As discussed earlier, the Asia Pacific audience was taken as a test audience, and these trends are prevailing mostly in that area.
Tips for How to Connect With Customers in Retail
If you’re looking for better tips, we’ve got them all for you:
Get More Digital
You’ve already worked out your target audience, and you’ll pitch your relevant product to them with the right content on the right platform. Note this tip and keep this with you forever. Digital presence has worked out really well especially for brands that don’t have a strong brick-and-mortar presence.
Whatever product you chose, make sure the digital platform you choose to market it must include its reviews, specifications, pricing, images, videos, the status of availability, and other promotional offers as well. Your product may be low in demand at a certain channel, but its demand may increase with the right marketing tricks. Some marketing platforms are good at creating relevant opportunities and making sure that all the opportunities created have the right customer base too.
Use Multiple Channels
Use multiple channels to deliver what your customers have been craving for. Make sure your strategies align with the needs of modern customers. Let’s take the present scenario, for example, the pre-COVID times are encouraging more and more people to shop online. This has helped many businesses come up with relevant marketing/advertising models. Buy online and pick up in the store is one of the models that was need of the hour, for example.
Customer Relationship Never Fails
No matter how difficult times get, your loyal customer won’t leave you. All thanks to the value you’re getting out of that brand. You know your customers well. It’s a good idea to work on a sales offer your customers might end up falling in love with, give them special discounts, remember their birthday, introduce a chatbot and make sure your customer care guys know their job well. Regular communication in emails can go a long way. Brands definitely value your association, as that’s something that’ll bring you more sales for a longer period of time. Having a good customer relationship never disappoints. You can definitely count on it.
Overview of your Marketing Strategy
You need to overview your marketing strategy. Check why isn’t it working out. Are you applying all the marketing formulas? Even if it’s working, maybe you want to include something that will make sure your profits are skyrocketing. Staying cautious, and moving one step at a time can go a long way.
In times like these, most retailers are holding up to the formula that works best. Digital marketing is one good opportunity. If you’re thinking of investing in an e-commerce store like Shopify, don’t hesitate to go for it. Good luck with your investments!